COVID-19 Tips for Small Businesses
Thank you to the San Francisco Council of District Merchants Associations (SFCDMA) for publishing a very comprehensive set of information about COVID-19 on their website. We have excerpted some guidelines below that may be useful for those of you who are staying open.
(Please use as you see fit for your business)
PROMOTE YOUR SANITIZING SCHEDULE
We need to make sure our customers know, see and smell this! Staff should sanitize all contact surfaces hourly or on a regular basis and advertise it. Sanitize all hard surfaces and touch-points. This includes the credit card reader, copy machine, pens, and doorknobs. Place a sign in clear view to let your customers know how often you sanitize.
Staff wearing gloves during their shifts is a good visual cue for customers and a reminder for staff to be extra careful, but they only work effectively if they are changed regularly.
Credit/debit card and contactless payments should be the preferred method during this time. If you have a minimum for credit card usage, now may be a time to waive it. If you handle cash, please make sure to use a sanitizer and provide one for your customers near the register. They will notice and appreciate the effort.
Eliminate self-serve utensils, napkins, water, milk, sugar and honey. Have your staff provide these upon request. Politely explain to your customers the reasons behind this move and they will appreciate the proactive effort.
If you play music, make sure it is calming and mellow. Likewise if you like to keep the TV on. TV News coverage might not be the best idea right now.
Have hand sanitizer and disinfectant wipes readily available and VISIBLE for folks to wipe down their laptops, phones, and other objects.
HAND WASHING GUIDES
Upgrade and prominently display the hand-washing sign in your bathroom Make sure the sign clearly demonstrates how to thoroughly wash one’s hands.
PAID SICK LEAVE
Remind staff of the paid sick leave policy at your business. No one should be coming in sick.
Reducing crowded events is essential during this health crisis. It is still possible to have events but keep the social distancing rule in mind, and be aware of the current City and State guidelines regarding social gatherings, and the maximum number of permitted guests.
ORDERING AND GIFT CERTIFICATE OPTIONS
Encourage your customers to call in and order or order ahead online if possible. Give customers the option of purchasing gift cards.
All your efforts need to be clearly exhibited to your customers, who will feel better inside your premises, and appreciate it afterwards.