Vote for Our Next Marketing Projects

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Vote for Your Favorite Marketing Ideas

Below is a categorized list of all the ideas that came out of our Marketing Mixer held back in July.

Now we need your input to help us select just 2-3 projects that we can implement by the end of the year

Please select ideas that you would be willing to volunteer/invest some time and energy bringing to life.

NOTE: You can select up to 3 ideas
Once you have made your 3 selections, you will not be able to select any more. If you change your mind, just deselect one of your choices and you'll be able to make another.
BBA Website & Email List
This category includes ideas that would be implemented either via our website (bernalbusiness.org) or our mailing list
- Member Business Profiles on the BBA Website with link to their website, social etc.
- Recorded interviews (audio) with BBA members posted on the website
- Email - periodic blasts, updates and reminders of events on Cortland
Community Outreach
This category includes ideas that involve reaching out to our BBA Member Community, the wider business community and residents of Bernal, and beyond.
- Welcome Wagon (new business or residents from BBA Members)
Events In Bernal
This category covers ideas for creating events along Cortland corridor and the wider Bernal area with the aim of bringing more people to the neighborhood to shop
- Bernal Village experience (on Airbnb): e.g.bee keeping (Bernal Beast); baking (Little Bee); Bar/Mixology; Beer (Barebottle); Succulence
- City Walking Tours
- First Friday in Bernal (maybe start with Open Studios?)
- For visitors, “Goings on About Bernal” a calendar that shows month-by-month whats happening on the hill/neighborhood etc.
- Monthly Art/Music Event in an open space
- Nextdoor allows users to send a number of “postcards” - good way to promote special events
- How-to Skills (Alemany Farm)
- Palm Readers Festival — 1 for each business
- Clown on weekends for children
- Cannabis Themed Festival — Bernal High!
Map Distribution
This category covers ideas for getting the latest edition of our Map & Guide to Bernal Heights into as many hands as possible
- Airbnb friendly map for/of neighborhood to have in homes
- Maps into ALL local Airbnb's
- Maps into all open houses
- Give Maps to all Bernal Artists participating in SF Open Studios on October 27 2019
Off The Wall
These ideas appear to defy categorization!
- Capture a Millennial (more of a research exercise!!!)
Paid Advertising
This category covers all ideas to do with advertising that will require payment to a 3rd Party
- Google Ads for Bernal/Cortland, including “Best Gifts in San Francisco” and “Best Local Restaurants in San Francisco"
- Ads on the side of a bus (#24)
- Take a look at Billboard by Bank of America on Mission (to see what the Mission Bernal Merchants have done) and do something similar
- Ad in San Francisco Magazine as a group
- Direct Mail - target of promoting Special events. postcards.
- Installing big vertical banners (think of the museum banners)
- Some way of marking the ends of the Cortland Corridor so that people know they are entering Bernal Heights
Review Sites
This category covers ideas about using review sites to attract more visitors to Bernal and the Cortland Corridor
- How to Attract Trip Advisor Reviews
Social Media
This category covers ideas on more effective social media use
- Regular Updates to our existing Facebook Page (https://www.facebook.com/BernalBiz/)
- Get featured on other blogs or FB pages (e.g. Bernal Breeze Blog, Nextdoor, Bernalwood FB Group, etc.)
- Set up a Cortland Avenue Facebook Page where we only post events, sales, food etc. No commenting on posts allowed. NOTE: Tony has already has a FB page for Cortland Ave
- Bernal Buzz (newsletter, website, whatever we think might work)
Video
This category includes ideas for making and spreading video content
- Video of BBA businesses to promote on YouTube and our sites
- YouTube Playlist “Bernal Heights”
- Tik Tok Video (https://www.tiktok.com/en/)

Vote for Your Favorite Marketing Ideas